General Studies — One Semester
Dixie State University · St. George, UT
Eddie's first chapter in Southern Utah — the community he would eventually return to and put down roots in permanently.
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Edward J. Roche
Luxury Group Real Estate
Real Estate Agent · J.D. · Southern Utah
Utah Licensed Realtor
Illinois Bar Member
J.D. — USC Gould School of Law
B.S. — Business
English
Japanese
Mandarin
I don't just sell Southern Utah — I've been investing in it, watching it grow, and choosing to call it home for over two decades.
About
Edward J. Roche is a licensed Utah Real Estate Agent, attorney, entrepreneur, and genuine believer in the future of Southern Utah. His approach to real estate is shaped by a rare combination — legal training, business acumen, international perspective, and deep family roots in development and construction — giving his clients an edge that goes well beyond the transaction.
Eddie's great-grandfather immigrated from Italy and built his livelihood through masonry, eventually founding a home-building company in the Chicago area. That foundation of building something real and lasting became a family legacy. His family began investing and developing property in Southern Utah in the early 2000s, long before the region became the growth story it is today.
He first moved to Southern Utah in 2011 to attend what was then Dixie State University (now Utah Tech), and had been visiting the area throughout his childhood. Before putting down permanent roots in St. George, he lived and worked across Nagoya, Tokyo, Los Angeles, Shanghai, and Green River, Utah. Having experienced some of the world's most dynamic cities, his return was not a default — it was a decision. He believes St. George offers something rare: quality of life, community, natural beauty, and real upside for buyers and investors.
Business Card
Edward Roche
Edward J. Roche
Real Estate Agent
Licensed w/
Luxury Group
+1 (708) 752-6289
@rocheestates
utluxury.com
Edward J. Roche
Luxury Group Real Estate · Southern Utah
tap to flip
Career & Ventures
Real Estate Agent
Luxury Group Real Estate · Southern Utah
Serving buyers, sellers, and investors across St. George and surrounding communities. Specializing in residential homes, golf course properties, land, and investment opportunities. Backed by Luxury Group's full brokerage infrastructure, marketing reach, and in-house legal counsel.
Scaled — Paid Social Marketing Agency
Direct-to-Consumer Growth & Performance Marketing
Partnered with direct-to-consumer brands and founders to help them find their audience and grow with intention. Matched data-driven content strategies to ROI-producing paid social tactics, helping multiple brands scale from under $50,000/month in revenue to 7-figure annual marks. Specialty was identifying the right message, the right channel, and the right moment — then building the systems to make it repeatable.
Red Mesa Science & Refining
St. George, Utah · Wellness & Agricultural Manufacturing
Founded and operated a vertically integrated wellness and agricultural company based in Southern Utah. Led farm operations managing 100+ seasonal employees, while simultaneously heading sales and go-to-market strategy for a raw ingredients manufacturing plant in St. George. Red Mesa gave Eddie direct experience running complex, multi-site operations — managing people, supply chains, compliance, and B2B sales in a highly regulated industry.
Financial Arbitrage & Capital Markets
Three Stone Capital · U.S.–Japan Markets
Engaged in financial arbitrage across U.S. and Japanese markets at a time when cryptocurrency was crossing into mainstream awareness but pricing inefficiencies between international exchanges still created meaningful opportunity. Required rigorous analysis of currency risk, cross-border compliance, and rapidly shifting market structure — sharpening instincts around asset valuation, market timing, and opportunistic investing.
Education
Eddie pursued his legal education not because he wanted to be a courtroom lawyer — entrepreneurship was always the goal. He earned the bar so he could think like a lawyer without being limited by one. His approach: get to fair deals, not hold up deals trying to win every point. He brings legal discipline to every transaction — reading contracts closely, spotting risk early, protecting his clients — while never letting process get in the way of possibility.
2012
2016
Bachelor of Science — Business
USC Marshall School of Business · University of Southern California
Marshall is consistently ranked among the top business schools in the country, with a strong emphasis on entrepreneurship, finance, and real-world application. This foundation shaped how Eddie thinks about markets, investment, and building ventures from the ground up.
2019
Juris Doctor (J.D.)
USC Gould School of Law · University of Southern California
One of the nation's top-ranked law schools, known for its transactional focus and business law curriculum. Earning the J.D. gave Eddie a legal mind he uses every day in real estate — understanding contracts deeply, identifying risk before it becomes a problem, and protecting the people he represents at every step of a deal. During law school he earned a Business Law Certification and completed additional coursework in real estate law — a deliberate combination that maps directly onto every transaction he now handles for clients.
Business Law Certification
Real Estate Law Coursework
BAR
Licensed Attorney — Illinois Bar
Illinois Attorney Registration & Disciplinary Commission
Admitted to practice law in Illinois. The bar was never the destination — it was a tool. Eddie uses legal thinking to move deals forward efficiently, not to slow them down with unnecessary friction.
Languages
English
Native
Japanese
Professional proficiency
Mandarin Chinese
Conversational
Roots & Community
Eddie became a father in 2026 — and like everything else in his life, that milestone deepened his commitment to Southern Utah. He sees St. George not just as a market, but as a place to raise a family, build a legacy, and contribute to a community that has given a great deal to him.
Off the clock you'll find him on the golf course or pickleball court, hunting down a great new restaurant, in the sauna, or deep in a conversation about investing over a strong cup of coffee. He brings the same curiosity and competitiveness to every client relationship.